An analysis of radio listening trends indicates that, despite the significant adoption of satellite radio in cars, terrestrial radio's usage has been increasing in cars, while it has been declining in all other listening locations. (Terrestrial radio refers to the over-the-air signals anyone with a receiver may tune to.)
"At Home" usage of radio declined 14%, "At Work" listening has declined about 16%, "Other Locations" listening has declined about 12%, but "In Car" listening has risen by almost 3%. Details are available here.
Saturday, April 16, 2005
Where do you listen?
Posted by Larry Burkum at 9:04 AM
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