Saturday, April 16, 2005

Where do you listen?

An analysis of radio listening trends indicates that, despite the significant adoption of satellite radio in cars, terrestrial radio's usage has been increasing in cars, while it has been declining in all other listening locations. (Terrestrial radio refers to the over-the-air signals anyone with a receiver may tune to.)

"At Home" usage of radio declined 14%, "At Work" listening has declined about 16%, "Other Locations" listening has declined about 12%, but "In Car" listening has risen by almost 3%. Details are available here.