Saturday, April 16, 2005


Eszter over at Crooked Timber notes the interesting twist in some of us actually seeking out and making conscious decisions to view ads, and includes a link to the Honda "Cog" ad that I find fascinating. The point of the post is that many of us would pay attention to advertising if it was just more interesting.

And for Ron Davis over at Chatter, Joseph Jaffe has created what he thinks should be the next Nike commercial. Jaffe notes that many consumers (including me) were able to see the video of the amazing golf shot for the first time on his blog, demonstrating the promise of one-to-one marketing.