Stupid. Stupid. Stupid.

I may not be a marketing genious, but I think KSFX's latest NEWS promotion spots are stupid. They show the anchors lip-synching the station's "theme" song. "Just you watch, Ozarks Fox." Whatever the hell that means. Why are the NEWS ANCHORS lip-synching this little ditty?

An attempt to appeal to a young demographic?

Maybe if local TV stations quit trying to attract young people as viewers by dumbing-down content and just reported the news, audience numbers wouldn't be so low.

Perhaps if advertisers quit demanding such actions and instead targeted their ads to the demographic that actually watches the news (or would, if the newscasts weren't so flippant, stupid, and irrelevant), television news departments could get back to doing their job--reporting the news.

Whatever happened to that concept?