If you want news media to take you seriously and cover your event, make sure you have correct information in your news release. Received the following just moments ago:
PRESS CALL: Fixing the Housing Crisis
Housing experts and economists to discuss solutions to the current crisis
WHEN: Monday, February 1, 2008 at 12:00 PM EDT
Here's an item you may have missed this week. I've always heard the "land of sky blue waters" has "the water best for brewing," but never knew it meant brewing babies.
La Crosse Doctor Delivers Four Sets Of Twins In 24 Hours
Physician Delivered Nine Babies During Shift
UPDATED: 12:08 pm CST November 27, 2007
LA CROSSE, Wis. -- You can excuse Dr. Kenneth Merkitch if he's seeing double these days.
Merkitch has been an obstetrician-gynecologist at Gundersen Lutheran Medical Center in La Crosse for 19 years, but he's never experienced a 24-hour on-call period like the one he put in over the Thanksgiving weekend when he delivered four sets of twins on Friday and Saturday.
Merkitch said that he probably has never delivered two sets of twins during an on-call day before. He said the odds of it happening are astronomical.
He also delivered another baby during his shift. He can't recall ever delivering nine babies on a similar shift.
Another set of twins also was born at the medical center on Thanksgiving Day.
Who knew?
This sign is in front of Praise Assembly of God, 3535 N. Glenstone Ave. in Springfield, Missouri.
OK, the color's all wrong and the smile too goofy. Still, he looks happy to see you. It seems 3M is selling these cute self-adhesive hooks in Asia. The company also has a frog, a cat and a monkey, each with it's own appropriate command on the package. The above package commands us to "Hug Me." The frog command, "Kiss Me," adds another layer of eeeewwwwww.
[mortar board tip to watertiger]
Click on the image to check Krispy Kreme's new advertising slogan. No Photoshopping involved. Some "journalist" at Agusta, Georgia NBC-affiliate WGAT thought the introduction of a whole wheat, low-cal doughnut newsworthy. The graphics person evidently thought otherwise.
[mortar board tip to suspect-device]
