If you want news media to take you seriously and cover your event, make sure you have correct information in your news release. Received the following just moments ago:
PRESS CALL: Fixing the Housing Crisis
Housing experts and economists to discuss solutions to the current crisis
WHEN: Monday, February 1, 2008 at 12:00 PM EDT
(emphasis added)
So is the event on Monday, or on February 1?
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